There are many ways to work with a graphic designer. Partnership options include working through an agency, using a platform like 99designs, or hiring them directly. However, you will want to be prepared to communicate clearly and often about what you want from the graphic designer. The more specific you can be when you fill out your request the more likely the final product will reflect your vision. Communicating clearly and minimizing revisions will hold down your expenses.

Although some designers have their own design process, there are some overriding ways that define a good process for working with a graphic designer. Before approaching a graphic designer, make sure you’ve done your research in terms of whether they are a good match for your project. The best results happen when you and your graphics designer hit it off with great communication and wonderful artistic results.

You will find graphic design in company logos, printed materials like brochures, posters, signs, greeting cards, postcards, business cards, billboards and ads. Advances in technology have brought us the digital environment complete with websites, online ads, virtual brochures and presentations, and so very much more.

Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As visual communicators, they leverage these design elements and use concepts such as color, typography, space, balance, form, and lines to create their visual message.